Which of the following statements accurately describes value-added selling?
A)Value-added selling has emerged as a response to the product strategy.
B)Value-added selling has emerged as a response to the customer economy.
C)Value-added selling surfaced during the era of transactional selling.
D)Value-added selling would not be an appropriate strategy in international markets.
E)Value-added selling is only appropriate for services,not products.

Question

Quizplus · Accepted Answer

Value-added selling has emerged as a response to the customer economy. Customers are looking for more than just a product, they want additional value and benefits, which is what value-added selling provides. This approach emphasizes providing additional value beyond the basic product or service, including things like customer service, technical support, customization, or training. It is a customer-focused strategy that focuses on building long-term relationships and creating loyal customers.

Which of the Following Statements Accurately Describes Value-Added Selling