The three response factors lead a guest to make one of two choices: approach or avoid.
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Q6: Signs always convey their messages through the
Q7: Functional congruence refers to how well something
Q8: The architecture creates the ability of the
Q9: All guests dislike crowds, so the servicescape
Q10: Excess random information will quickly overtax the
Q12: One importance of the service environment is
Q13: The space layout of chairs and tables
Q14: Theming expands the limits of what the
Q15: The human brain can only process around
Q16: Theming is a way to add variety
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