The architecture creates the ability of the guest to move through a narrative story and become immersed in fantasy.
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Q3: Every guest responds differently to the servicescape.
Q4: The service setting should be designed to
Q5: Hospitality settings should be designed to ensure
Q6: Signs always convey their messages through the
Q7: Functional congruence refers to how well something
Q9: All guests dislike crowds, so the servicescape
Q10: Excess random information will quickly overtax the
Q11: The three response factors lead a guest
Q12: One importance of the service environment is
Q13: The space layout of chairs and tables
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