Kumar works for a software company that sells CRM systems and various other administrative and training services to call centers in Canada.Last week, he learned a new technique that helps him increase the number of products he sells per customer visit; hence, his total revenue per customer is up significantly.He has most likely mastered the art of cross-selling.

Question

Quizplus · Accepted Answer

Cross-selling is the practice of suggesting and selling additional products or services to a customer who has already made a purchase or shown interest in one product. By mastering the art of cross-selling, Kumar would be able to increase the number of products he sells per customer visit, resulting in higher revenue per customer.

Kumar Works for a Software Company That Sells CRM Systems