For a high-contact service, which of the following is the least important in shaping customer perceptions?
A)Ability of customer service personnel to answer questions
B)Authority of customer service personnel to rectify problems
C)Cleanliness of service facility
D)Corporate websites
E)Comfortable seating

Question

Quizplus · Accepted Answer

Corporate websites may provide information and support to customers, but they are not considered a direct aspect of the high-contact service experience. The cleanliness of the service facility, comfortable seating, the ability and authority of customer service personnel are all important factors that shape customer perceptions.

For a High-Contact Service, Which of the Following Is the Least