Which of the following statements is true?
A)Satisfactorily resolved critical incidents can enhance brand loyalty.
B)Critical incidents have a significant impact on customer satisfaction.
C)Customers are not always right and can exhibit bad behaviour.
D)Critical incidents can occur pre- and post-consumption and during the service process.
E)All of the above

Question

Quizplus · Accepted Answer

All of the statements are true. 
A) Resolving critical incidents in a satisfactory manner can enhance brand loyalty as customers feel valued and supported. 
B) Critical incidents, such as service failures, can have a significant negative impact on customer satisfaction. 
C) It is true that customers are not always right and may exhibit bad behavior, but it is still the responsibility of businesses to handle these situations professionally. 
D) Critical incidents can occur at any stage of the customer journey, including pre- and post-consumption as well as during the service process.

Which of the Following Statements Is True