A common error marketers commit when trying to generate customer satisfaction is:
A) focusing on value rather than price.
B) developing relationships with individual customers rather than focusing on the market as a whole.
C) placing too much emphasis on the marketing concept.
D) underpromising, thus setting consumer expectations too low.

Question

Quizplus · Accepted Answer

Underpromising and setting consumer expectations too low, despite potentially leading to satisfaction with the product or service, ultimately limits potential growth and repeat business. It is important to balance customer expectations with realistic promises and strive for continual improvement rather than simply meeting a minimum threshold.

A Common Error Marketers Commit When Trying to Generate Customer