While driving to work, Noel hears an advertisement from the American Red Cross broadcasting details about the annual blood donation camp that it is organizing while emphasizing the importance of blood donation for the donor and recipient. This is an example of _____ marketing.
A) event
B) idea
C) place
D) people

Question

Quizplus · Accepted Answer

This is an example of idea marketing because the American Red Cross is trying to promote the idea of blood donation through their advertisement. The focus of the advertisement is not on a specific event or location, nor is it highlighting the people behind the organization.

While Driving to Work, Noel Hears an Advertisement from the American