Which of the following statements is most consistent with the marketing view of the relationship era?
A) It is much less expensive to retain existing customers than to acquire new customers.
B) In this era of surging demand, the main focus should be on producing as much as possible.
C) The key to success is to constantly expand the customer base by recruiting new buyers.
D) A customer could purchase a product only in the color or size that a manufacturer made available.

Question

Quizplus · Accepted Answer

The marketing view of the relationship era emphasizes the importance of building long-term relationships with customers, and one of the main benefits of this approach is that it is much less expensive to retain existing customers than to acquire new customers. Therefore, statement A is the most consistent with this view. B and C are not consistent with the relationship era, as they focus on production and new customer acquisition rather than building relationships with existing customers. D is not related to the relationship era at all.

Which of the Following Statements Is Most Consistent with the Marketing