Which of the following is a characteristic of customer loyalty?
A) Loyal customers are very judgmental about a company's mistakes.
B) Loyal customers purchase a company's product again and again.
C) Loyal customers remain loyal to a brand themselves but do not recommend it to others.
D) Loyal customers are more expensive to maintain than new customers.

Question

Quizplus · Accepted Answer

Customer loyalty is defined as customers who consistently purchase a company's product or service. Therefore, loyal customers purchase a company's product again and again. Option A is incorrect because loyal customers are more forgiving of a company's mistakes than new customers. Option C is incorrect because loyal customers who are satisfied with a brand are more likely to recommend it to others. Option D is incorrect because loyal customers are less expensive to maintain than new customers due to reduced marketing and acquisition costs.

Which of the Following Is a Characteristic of Customer Loyalty