_____is best described as paid, nonpersonal communication designed to influence a target audience with regard to a product, service, organization, or idea.
A) Direct selling
B) Advertising
C) Publicity
D) Personal selling

Question

Quizplus · Accepted Answer

Advertising is a form of communication that is paid for and intended to persuade an audience to purchase or take some action upon products, services or ideas. It is nonpersonal since it is impersonally addressed to a larger audience rather than a specific individual.

_____Is Best Described as Paid, Nonpersonal Communication Designed to Influence