In its broadest sense, _____ refers to an organization's ongoing effort to create positive bonds with its consumers, employees, suppliers, the community, the general public, and the government.
A) publicity
B) advertising
C) sales promotion
D) public relations

Question

Quizplus · Accepted Answer

Public relations is the best choice as it encompasses the overall effort of an organization to establish and maintain positive relationships with various stakeholders, including but not limited to consumers, employees, suppliers, the community, the general public, and the government. Publicity, advertising, and sales promotion are more specific tactics within the broader realm of public relations.

In Its Broadest Sense, _____ Refers to an Organization's Ongoing