_____ involves video games created as a marketing tool.
A) Product placement
B) Advergaming
C) Buzz marketing
D) Gamification

Question

Quizplus · Accepted Answer

Advergaming involves creating video games as a marketing tool to promote a product, service, or brand. It is a form of in-game advertising that engages consumers in a fun and interactive way. Product placement is the practice of featuring branded products or services within entertainment media, such as movies or TV shows. Buzz marketing is a strategy where marketers create a hype or buzz around a product through viral marketing or word-of-mouth. Gamification involves integrating game-like elements, such as points, badges, or leaderboards, into non-game contexts to engage users and motivate them to take action.

_____ Involves Video Games Created as a Marketing Tool