_____ refers to marketing activities designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.
A) Brand equity
B) Publicity
C) Buzz marketing
D) Trade promotion

Question

Quizplus · Accepted Answer

Trade promotion refers to marketing activities that encourage wholesalers and retailers to sell certain products more actively over a short time. These promotions provide attractive incentives such as discounts, free samples, and special displays to entice retailers to promote the product more aggressively. This helps increase product visibility, generate excitement, and boost sales in the short term.

_____ Refers to Marketing Activities Designed to Stimulate Wholesalers and Retailers