Which of the following is a marketing approach that involves motivating distributors to heavily promote a product to the final consumers?
A) Push strategy
B) Missionary selling
C) Consultative selling
D) Sponsorship

Question

Which of the following is a marketing approach that involves motivating distributors to heavily promote a product to the final consumers?
A) ​Push strategy
B) ​Missionary selling
C) ​Consultative selling
D) ​Sponsorship

Quizplus · Accepted Answer

A push strategy involves motivating distributors to heavily promote a product to the final consumers. It involves promoting the product through various incentives to distributors so that they push the product onto consumers. This approach can be effective for products that are popular with consumers but may require a bit of a push or extra promotion to increase sales even further.

Which of the Following Is a Marketing Approach That Involves