A servicescape:
A) refers to the focused discipline of landscaping when it involves accessibility for the disabled.
B) refers to the space where the employees of an organization communicate with the management of the company.
C) includes considerations such as ambience, functionality, and artifacts.
D) has little influence on the attitudes of the customers.

Question

Quizplus · Accepted Answer

A servicescape refers to the physical environment in which a service is provided. It includes factors such as the ambiance (e.g. lighting, music, scent), functionality (e.g. ease of use, organization), and artifacts (e.g. decorations, furniture) that contribute to the overall customer experience. Research has shown that the servicescape can have a significant impact on customer attitudes and behavior.

A Servicescape