Which of the following statements is true of the servicescape of an organization?
A) The ambience factor of a servicescape involves how easy is it for the customer to move through the facility and find what they are looking for.
B) The functionality factor of a servicescape refers to factors such as decor, background music, lighting, noise levels, and even scents.
C) A servicescape refers to the space where the employees of an organization communicate with the management of the company.
D) A welldesigned servicescape can have a positive influence on the attitudes and perceptions of both the customer and the service provider.

Question

Which of the following statements is true of the servicescape of an organization?
A) The ambience factor of a servicescape involves how easy is it for the customer to move through the facility and find what they are looking for.
B) The functionality factor of a servicescape refers to factors such as decor, background music, lighting, noise levels, and even scents.
C) A servicescape refers to the space where the employees of an organization communicate with the management of the company.
D) A well­designed servicescape can have a positive influence on the attitudes and perceptions of both the customer and the service provider.

Quizplus · Accepted Answer

A well-designed servicescape can have a positive influence on the attitudes and perceptions of both the customer and the service provider. The servicescape refers to the physical environment in which the service is delivered, including factors such as the layout, design, decor, and ambient conditions. The ambience factor refers to the mood and atmosphere of the environment, while functionality refers to factors such as ease of navigation and accessibility. The servicescape is not limited to communication between employees and management.

Which of the Following Statements Is True of the Servicescape