When designing a retail facility, operations managers should be mindful of the _____, which is an environment where consumers and service providers interact.
A) process layout
B) facility location
C) landscape
D) servicescape

Question

Quizplus · Accepted Answer

The servicescape refers to the environment in which the service is delivered and the interaction between the service provider and the customer. It includes the physical environment, atmosphere, and layout of the facility. Therefore, when designing a retail facility, operations managers should be mindful of the servicescape to create a pleasant experience for consumers and service providers. The process layout refers to the arrangement of machines, equipment, and personnel to facilitate the production process. The facility location refers to the geographical location of the facility, while the landscape refers to the outdoor environment, such as trees, water features, and gardens. While these elements may also affect the experience of consumers and service providers to some extent, they are not as relevant to the servicescape.

When Designing a Retail Facility, Operations Managers Should Be Mindful