Background music, lighting, and the use of scents are all factors of _____ in servicescape design.
A) functionality
B) artifacts
C) ambience
D) symbols

Question

Quizplus · Accepted Answer

Ambience refers to the overall atmosphere or mood created by a physical environment, including factors such as music, lighting, and scents. Functionality refers to the practical design of the space, artifacts are physical objects within the space, and symbols are visual elements that convey meaning.

Background Music, Lighting, and the Use of Scents Are All