A(n)________ marketing system is one that coordinates successive stages of production and distribution through the size and power of one of the parties.
A)direct
B)contractual vertical
C)horizontal
D)corporate vertical
E)administered vertical

Question

Quizplus · Accepted Answer

An administered vertical marketing system is coordinated through the size and power of one of the parties, rather than through ownership or contractual agreements.

A(n)________ Marketing System Is One That Coordinates Successive Stages of Production