A ________ is a channel structure in which producers,wholesalers,and retailers act as a unified system.In such a structure,one channel member owns the others,has contracts with them,or has so much power that they all cooperate.
A)direct marketing system
B)horizontal distribution channel
C)logistical marketing system
D)conventional distribution channel
E)vertical marketing system

Question

Quizplus · Accepted Answer

A vertical marketing system is a channel structure in which producers, wholesalers, and retailers act as a unified system. In this system, one channel member usually owns the others, has contracts with them, or has significant power over them to ensure cooperation.

A ________ Is a Channel Structure in Which Producers,wholesalers,and Retailers