A(n)________ marketing system is a marketing system that combines successive stages of production and distribution under a single ownership,where channel leadership is established through common ownership.
A)contractual vertical
B)corporate vertical
C)administered vertical
D)horizontal
E)direct

Question

Quizplus · Accepted Answer

A corporate vertical marketing system is characterized by common ownership or control over successive stages of production, distribution, and retailing. In this system, there is a single owner who has the power to coordinate and manage the entire distribution process, from production to sales. This system is different from contractual and administered vertical marketing systems, where there is no common ownership, and the system is coordinated through contractual arrangements or by dominant channel members, respectively. Horizontal marketing system and direct marketing system are different concepts altogether, not relevant to this question.

A(n)________ Marketing System Is a Marketing System That Combines Successive