In a selective distribution strategy,________.
A)more than one, but fewer than all of the intermediaries willing to carry the firm's products are used
B)products are stocked in as many outlets as possible
C)dealers are not allowed to sell any of the products of a particular company
D)only premium, dedicated dealers are given sole rights to sell the product
E)the company directly sells the product to its customers

Question

Quizplus · Accepted Answer

In a selective distribution strategy, the company chooses to use only a limited number of intermediaries to carry its products. This allows for tighter control over the distribution process, ensures that the products are only sold through reputable channels, and provides a better customer experience.

In a Selective Distribution Strategy,________