Which of the following types of marketing systems does a franchise organization follow?
A)administered vertical marketing system
B)horizontal marketing system
C)contractual vertical marketing system
D)corporate vertical marketing system
E)direct marketing system

Question

Quizplus · Accepted Answer

Franchise organizations typically follow a contractual vertical marketing system, in which the franchisor (the parent company) maintains control over certain aspects of the franchisee's business and provides support, training, and marketing materials. This allows for consistency in branding and customer experience across all franchise locations.

Which of the Following Types of Marketing Systems Does a Franchise