When foreign competitors enter emerging markets, local firms can use ____________ strategies that take advantage of local market expertise to move into markets that have similar characteristics to their own:
A) Contender
B) Defender
C) Dodger
D) Extender

Question

Quizplus · Accepted Answer

Extender strategies involve leveraging a firm's knowledge of its local market to expand into foreign markets with similar characteristics, allowing the firm to capitalize on its existing strengths and expertise.

When Foreign Competitors Enter Emerging Markets, Local Firms Can Use