When market rivals use superior resources to produce greater varieties of products to crowd out the market leader, this is a(n):
A) Flanking strategy
B) Encirclement strategy
C) Flanking strategy.
D) Frontal assault strategy.

Question

Quizplus · Accepted Answer

An encirclement strategy involves surrounding the market leader by offering a wider range of products, effectively crowding them out by appealing to a broader segment of the market. This strategy uses superior resources to challenge the leader's position from all sides.

When Market Rivals Use Superior Resources to Produce Greater Varieties