When global competitors enter emerging markets, local firms can make use of their superior local knowledge and leverage their distribution capabilities to maintain their market positions. This is a(n):
A) Dodger strategy
B) Defender strategy
C) Contender strategy
D) Extender strategy

Question

Quizplus · Accepted Answer

A Defender strategy involves leveraging a firm's existing resources, capabilities, and local market knowledge to defend its market position against competitors. In this context, using superior local knowledge and distribution capabilities to maintain market position aligns with the Defender strategy.

When Global Competitors Enter Emerging Markets, Local Firms Can Make