Some of the key characteristics of major global brands include all of the following except:
A) They command a marketplace following even during adverse circumstances
B) They have physical attributes that can be easily communicated but easily forgotten
C) They have innate quality and robustness of image built over time
D) Consumers form relationships with them

Question

Quizplus · Accepted Answer

Major global brands are known for their memorable attributes, not ones that are easily forgotten. These brands build strong, memorable images and relationships with consumers, which are not easily overlooked.

Some of the Key Characteristics of Major Global Brands Include