Discussing reader benefits encourages the reader to comply with your request.
Correct Answer:
Verified
Q12: When you believe that the reader will
Q13: In the closing of a neutral message,
Q14: When you use the direct organizational plan
Q15: A request typically begins by stating and
Q16: When writing a reply, you can build
Q18: Research shows that many customers expect a
Q19: The reader is less likely to omit
Q20: In a reply, avoid answering a reader's
Q21: Aggregators scan the web for comments about
Q22: Before announcing the "good news" in your
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