Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era). How would you expect the company to react if sales of this new candy bar were much lower than expected?
A)Let's put more aggressive salespeople in the field.
B)We'd better do some market testing to determine why people are dissatisfied.
C)Perhaps, we should make candy bars with raisins.
D)Let's forget the whole thing.

Question

Quizplus · Accepted Answer

During the sales era (1930s), companies focused on selling what they produced through aggressive sales techniques rather than adapting their products based on consumer feedback or market research.

Imagine a Confectionary Company Has Introduced a New Nutty Candy