Which of the following statements is the primary reason that explains why businesses moved from the production era to the sales era?
A)The population was moving away from urban areas.
B)Advertising was becoming a major marketing force.
C)Competition grew as the production of goods increased and firms discovered that they could produce more goods than their regular buyers could consume.
D)There were too many customers to serve.

Question

Quizplus · Accepted Answer

The production era was characterized by a focus on mass production and efficiency, which led to an overproduction of goods. As a result, firms had to shift their focus to selling and promoting their products to consumers in order to outcompete other firms and maintain profitability. This transition marked the beginning of the sales era, which was characterized by a greater emphasis on marketing and advertising.

Which of the Following Statements Is the Primary Reason That