After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The result is called the:
A)macromarketing program.
B)micromarketing program.
C)marketing strategy.
D)marketing program.

Question

Quizplus · Accepted Answer

The result of translating consumer ideas into product concepts is called the marketing program. A marketing strategy refers to the overall plan of action for achieving marketing objectives, while micromarketing and macromarketing programs refer to specific marketing initiatives targeted at individual consumers or a broader market system, respectively.

After an Assessment of Needs, a Marketing Manager Must Translate