Which of the following statements about customer relationship management is true?
A)In an ideal setting, customer relationship management is a personal, ongoing relationship.
B)Very few companies today are engaged in customer relationship management.
C)Customer relationship management has a short-term focus on increasing profits.
D)Customer relationship management is easy to implement.

Question

Quizplus · Accepted Answer

Customer relationship management is all about building a strong, ongoing relationship with customers. It involves understanding their needs and preferences, and tailoring products and services to meet those needs. It is a long-term strategy for building customer loyalty and trust. While some companies may not be actively engaged in customer relationship management, it is becoming an increasingly important focus for businesses of all sizes. Additionally, implementing effective customer relationship management can be complex and challenging.

Which of the Following Statements About Customer Relationship Management Is