Ford Motor Company uses the slogan "No Boundaries" for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities "to be outfitted with the most far-reaching sports utility vehicle on earth." If the SUV campaign were simply geared to families with young children, it would be using________ segmentation, but because the campaign is trying to appeal to people who do not like the restrictions of a sedan, who want to be able to pack up and leave at a moment's notice, and who enjoy freedom and independence, it is relying on
________ segmentation.
A)demographic; psychographic
B)demographic; usage rate
C)socioeconomic; demographic
D)psychographic; lifestyle

Question

Quizplus · Accepted Answer

The correct answer is demographic segmentation when targeting families with young children, as this approach categorizes the market based on demographic variables such as age, family size, or life cycle stage. The campaign's broader appeal to those desiring freedom, independence, and the ability to leave at a moment's notice aligns with psychographic segmentation, which divides the market based on personality traits, values, attitudes, interests, or lifestyles.

Ford Motor Company Uses the Slogan "No Boundaries" for Its