A local coffee shop places significant value in using consumer demographic variables in segmenting their local market. Using the latest Canada Census covering topics of: education, age, and income will be important to use in which marketing step?
A)One.
B)Two.
C)Three.
D)Four.

Question

Quizplus · Accepted Answer

The correct answer is A because the first step in market segmentation is to identify and profile different customer groups. Demographic variables such as education, age, and income are commonly used to segment markets.

A Local Coffee Shop Places Significant Value in Using Consumer