At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all cards made by Hallmark for sale in its stores and intended to appeal to different target markets. The Shoebox line sells for $0.99, which is a significantly lower price than some of the other Hallmark brands. The Shoebox line is designed to appeal to people on limited budgets. This is an example of ________segmentation.
A)behaviour
B)psychographic
C)demographic
D)buying situation

Question

Quizplus · Accepted Answer

The Shoebox line's lower price point indicates that it is intended to appeal to people on limited budgets, which is a characteristic of demographic segmentation - specifically, segmentation based on income or socio-economic status.

At a Hallmark Store You Can Find Several Different Product