A marketing manager must be able to put a market segmentation plan into effect. This means being able to recognize the characteristics of potential buyers and_________ without encountering excessive costs.
A)assign them to a segment
B)maximize internal considerations
C)optimize their different needs
D)diversify their interests

Question

Quizplus · Accepted Answer

A marketing manager must be able to recognize the characteristics of potential buyers and assign them to a segment based on these characteristics. This helps in creating targeted marketing strategies that are more likely to be successful. The manager must also ensure that the cost of segmentation does not become too high, thereby maximizing profits. The other options are not directly related to market segmentation.

A Marketing Manager Must Be Able to Put a Market