A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues do not offset extra costs, a marketer should ________ to reduce the number of marketing actions.
A)combine segments
B)try direct mail instead of broadcast advertising
C)increase the advertising budget
D)cancel current activities

Question

Quizplus · Accepted Answer

Combining segments allows a marketer to streamline marketing efforts and reduce the number of distinct marketing actions needed, potentially lowering costs while maintaining or increasing revenues. This approach contrasts with options like changing advertising strategies or adjusting budgets, which don't directly address the issue of segment-specific marketing actions.

A Different Market Segment Usually Requires a Different Marketing Action