The four generic business-level strategies a firm can implement include all of the following EXCEPT:
A) focused cost leadership.
B) cost leadership.
C) differentiation.
D) leadership.

Question

Quizplus · Accepted Answer

The four generic business-level strategies a firm can implement are cost leadership, differentiation, focused cost leadership, and focused differentiation. Therefore, option D that says 'leadership' is not a valid choice.

The Four Generic Business-Level Strategies a Firm Can Implement Include