The example of General Motors dropping the Oldsmobile brand illustrates the fact that
A) brands are ultimately unimportant to the customer,regardless of their history.
B) this brand appealed to a generation which is no longer actively spending money.
C) this brand no longer conveyed specific benefits and features that satisfied target customer needs.
D) brands are fungible properties of products.

Question

Quizplus · Accepted Answer

The example of Oldsmobile being dropped by General Motors suggests that the brand was no longer meeting the needs of its target customers, and therefore was no longer relevant in the marketplace. This indicates that brands can be important, but they must provide specific benefits and features that satisfy the needs of the target consumer.

The Example of General Motors Dropping the Oldsmobile Brand Illustrates