Business-level strategies detail commitments and actions taken to provide value to customers and gain competitive advantage by exploiting core competencies in:
A) the selection of industries in which the firm will compete.
B) specific product markets.
C) specific functional departments.
D) specific plant locations.

Question

Quizplus · Accepted Answer

Business-level strategies focus on how a company can gain a competitive advantage in specific product markets, by leveraging its core competencies. The other options - A, C, and D - are all too broad or too narrow to be the main focus of a business-level strategy.

Business-Level Strategies Detail Commitments and Actions Taken to Provide Value