Firms following a "stuck in the middle" strategy are able to successfully deal with the five competitive forces and earn above-average returns.

Question

Quizplus · Accepted Answer

Firms following a stuck in the middle strategy may struggle to remain competitive in the long run as they neither pursue a cost leadership nor differentiation strategy. This leaves them vulnerable to competitive pressures and may result in below-average returns.

Firms Following a "Stuck in the Middle" Strategy Are Able