Research suggests that having a competitive advantage in ____ creates more value in the cost leadership strategy than in the differentiation strategy.
A) marketing and sales
B) technology development
C) inbound and outbound logistics
D) human resource management

Question

Quizplus · Accepted Answer

Inbound and outbound logistics refer to the supply chain management and operations of a company. Cost leadership strategy focuses on minimizing costs and offer products at a lower price than competitors. Hence, having a competitive advantage in logistics can significantly impact the cost structure of the firm, thus creating more value in the cost leadership strategy. Competitive advantage in marketing and sales or technology development may enhance the differentiation strategy. Human resource management is not directly related to the cost or differentiation strategy.

Research Suggests That Having a Competitive Advantage in ____ Creates