If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in:
A) lifestyle segmentation
B) social marketing
C) aggregate marketing
D) database marketing
E) irresponsible practices

Question

Quizplus · Accepted Answer

Social marketing involves using marketing principles to promote social good, such as donating profits to improve adult literacy.

If Maple Leaf Foods of Toronto Were to Donate a Certain