Some researchers argue that the field of consumer behaviour should not have a strategic focus at all and should not be a(n):
A) "handmaiden to business"
B) course taught at post- secondary institutions
C) question open for interpretation
D) offshoot of economics
E) object of constant study and criticism

Question

Quizplus · Accepted Answer

Some researchers believe that consumer behaviour should not primarily serve business interests, implying it should not be a "handmaiden to business."

Some Researchers Argue That the Field of Consumer Behaviour Should