The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Studying a phenomenon or activity such as a consumption pattern, which occurs among large groups of people, perhaps even a nation, shows a research focus termed:
A) national
B) micro
C) a discipline
D) macro
E) global

Question

Quizplus · Accepted Answer

The term "macro" refers to studying phenomena or activities at a large scale, such as consumption patterns among large groups or entire nations.

The "Pyramid of Consumer Behaviour" Illustrates the Focus of Several