Randy is a consumer behaviour researcher, and believes that there is too much emphasis on technology and science. This set of beliefs reflects a paradigm known as:
A) positivism
B) modernism
C) Freudianism
D) interpretivism
E) Jungianism

Question

Quizplus · Accepted Answer

Interpretivism is a paradigm that emphasizes understanding the subjective meaning of human experiences, often contrasting with the scientific and technological focus of positivism and modernism.

Randy Is a Consumer Behaviour Researcher, and Believes That There