To the assertion that mass media control our destiny and that marketers use "secret techniques" to effect mind- control, the evidence suggests that:
A) this is true, but only in political campaigns
B) about 10 to 15 percent of the population can be controlled in this way
C) consumers would resist the mind- control techniques used
D) marketers simply don't know enough about people to control them
E) marketers need to "control" consumers but they do not have suitable techniques to use

Question

Quizplus · Accepted Answer

Marketers do not have enough knowledge about individual consumers to effectively control them through mass media or secret techniques.

To the Assertion That Mass Media Control Our Destiny and That