If a product succeeds in satisfying needs and is purchased over and over, it most likely has attained:
A) brand loyalty
B) purchase conception
C) postpurchase evaluation
D) product separation
E) lifestyle variation

Question

Quizplus · Accepted Answer

Brand loyalty occurs when consumers repeatedly purchase a product due to satisfaction with its performance, quality, or other attributes, leading to a preference for that brand over others.

If a Product Succeeds in Satisfying Needs and Is Purchased