The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
A) a discipline
B) idiosyncratic
C) unitary
D) micro
E) macro

Question

Quizplus · Accepted Answer

Micro-level focus in consumer behavior examines individual actions and decisions, such as how a person interacts with specific parts of a magazine.

The "Pyramid of Consumer Behaviour" Illustrates the Focus of Several